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5 Things All Bloggers Should Know About Fitness Affiliate Programs
Are you looking to make money with your fitness blog?
Affiliate marketing is a great way to do that. That’s why it’s rapidly growing in popularity.
In this post, we’ll tell you how to to use this powerful digital marketing tool to build and monetize your website. Read on to find out how fitness affiliate programs could work for you.
How to Run Fitness Affiliate Programs
Making your blogging dreams come true with these tips.
1. Do Your Research
The first step to making money with fitness affiliate programs is to see what’s out there. You’ll need to research all the different options in order to find the best one for you.
Make a list of products you use and love already. Add others that are popular in the industry, too. Then, contact the companies who sell those products directly.
These companies may well have affiliate programs for you to take part in. Head to their sites and scroll all the way down to the bottom. Usually, you’ll find a link to an affiliate program somewhere in the footer.
If that doesn’t work, a quick Google search could be all you need. Search for the names of these companies and products, coupled with words like “affiliate,” “referral” and “partners.”
If all else fails, try contacting companies directly. There may be programs that aren’t advertised.
You don’t always need to set up your affiliate marketing directly, though. If you’re looking for an easier way, you can join an affiliate network. If you join, you’ll instantly get connected with sellers that you could work with.
2. Know What Your Followers Want and Need
The fitness industry is packed with affiliate programs. Instead of just picking the first one that looks good to you, you need to choose something that’s in line with the desires of your followers. That way, you’ll be much more likely to make sales.
That’s why the next step is to identify what your followers want and need. First, find out who they are.
Are your followers fitness beginners looking for advice, tips, and tricks on how to lose weight? Are they female weightlifters who want empowering content? Are they avid keto diet followers?
If you know your niche, you should immediately be able to reel off a list of things your followers should be looking for. However, this isn’t the case for every blogger, and not all followers can be put in the same box.
Take a look at the stats of your site and see which posts are getting the most hits. Also be sure to take a look at the search terms that are leading people to those posts. This should give you an idea of what the people who visit your site are looking for.
If you’re struggling for ideas, try reaching out to your followers directly. Use your site and social media pages to conduct surveys and ask for feedback. You might be surprised by the results!
3. Choose Well-Matched Affiliates
Once you’ve studied a little, you’re ready to start choosing affiliates.
Take what you’ve learned about the industry as well as your own followers and see what common ground you can find between the two. Then, you’ll be able to see what affiliates fit your blog the best.
They should be matched in terms of price as well as product.
If you want affiliate marketing to make up a large part of your digital income, it’s best to go for high-priced affiliates. Things like personal trainer courses and expensive gym equipment would be great.
However, if you’re just looking to make some extra money here and there, you can reduce the risk by going for cheaper products. Supplements from WhatProtein or a similar health and wellness company would be perfect.
4. Promote Your Affiliates Well
You can’t just drop links into blog posts and expect them to make sales. Using fitness affiliate programs effectively requires strategy.
Peppering your site with links, banners and ads might generate a few hits, but they’ll only make you pennies. In the long run, it’s hardly worth your time. To make real money, you need to craft content around your affiliates.
Think about how your affiliate links could fit into your blog posts. If you’re writing a post about a workout program, an affiliate link for a piece of gym equipment would slot in perfectly.
The posts shouldn’t come off as fake or pushy. Readers can tell when posts are simply clickbait for sales, and most of them will simply click away from the site.
Give your posts a natural build up, creating context for the links to fit into. If you can, add your own pictures, too. Readers will be more convinced by your pictures than by promotional ones that are taken from the seller’s site.
Roundup posts are a great way to promote affiliates.
Posts with subjects like “top 5 vegan protein powders” and “the best cookbooks for weight loss” will draw readers in. If you can genuinely recommend these products and give people a reason to buy them, you’re guaranteed to start making sales.
Tutorial articles and videos will work, too. Consistency is important, but timing is key, too. If your affiliates are holding sales or have big promotions, create posts to make your followers aware of them.
5. Develop Your Sales Skills
In an ideal world, great content would be all you need to get a great SEO ranking and make sales. However, there’s more to it than that.
Bloggers need to have sales skills in order to make money with fitness affiliate programs.
Learn how to establish relationships with followers, build trust and close sales. Otherwise, you’ll find yourself generating only a paltry commission.
Do Your Digital Marketing Right
Affiliate marketing is a great way to monetize your blog. However, there are lots of other ways you can use your site to generate income, too.
You could start by placing advertisements on your site. Then, you can move on to selling e-books, creating courses, and even running events. If you have a great following, there is a world of opportunity in front of you.
Read our money-making tips for bloggers to start making things happen.