Sony Execs Disappointed With 20th Anniversary PS4 eBay Sales

Sony is disappointed with people selling the 20th anniversary, and highly limited, PS4s on eBay. Sony UK executive Fergal Gara, while speaking with Eurogamer, has said that he isn’t too thrilled with this, but understands it is difficult to stop it.

“That’s not what we want to see happen,” he said. PlayStation 4s are being sold for thousands on dollars on eBay now, a far cry from its initial $499.99 price tag.

Gara talked about Sony announcing the availability of these rare consoles through channels that require “fan knowledge” as a way to stop something like this from happening.

“It’s inevitable some proportion of that will happen, and very hard to prevent it completely,” Gara explained. “We did think things through. But in each and every case, the way you get hold of one of these consoles requires some fan knowledge, so we’re trying to tap into the people who love the brand the most, and put them at an advantage, because they’re the people who keep us in business, who inspire this whole 20 year legacy.”

Only 12,300 of these consoles have been made, so their high price tags on eBay isn’t too surprising.