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Advanced Warfare To Outsell Ghosts
Activision CEO Eric Hirshberg says that he expects this year’s Call of Duty entry, Advanced Warfare, to outsells last year’s Ghosts despite having lower pre-order numbers.
“We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I’m still optimistic,” Hirshberg told GamesIndustry.biz.
“Preorders are a good barometer for day one,” he adds, saying that many analyst estimates are based on pre-order numbers, “but I don’t think they reflect the overall demand for the product.”
However, analyst Arvind Bhatia of Sterne Agee stated that Q4 shipments of the game will fall 15% compared to last year.