Destiny Is The Most Sucessful New IP Ever

In its first 24 hours of release, Destiny has already set milestones in the video game industry.

According to Activision Destiny has already generated $500 million dollars in revenue. This figure represents sales to retailers, season pass sales, and actual game sales to consumers.

Eric Hirshberg, chief executive at Activision Publishing, said that Destiny “is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history.”

“We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”

2014 has been the year of the new IP, as Destiny takes the most successful IP award from another 2014 release, Watch Dogs, who set that record on its release earlier this year.

No official sales numbers for the game have been released as of yet, in terms of units sold.