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Nintendo: Twitch Streaming Isn’t “A Lot of Fun” By Itself
If you’ve watched E3’s announcements live, odds are you’ve been doing so on Twitch a bunch this week. Nintendo’s seemingly embraced the platform as of late for both its Digital Event as well as its popular Treehouse lifestream game demonstrations, but the meanwhile still lacks a popular feature available on PS4 and Xbox One– the ability to use such a service, at any time, to broadcast the action as you play on your console at home.
Twitch’s been immensely popular on the PS4 particularly, and as Nintendo still maintains most of its social networking through its Miiverse, Nintendo of America President and COO Reggie Fils-Aime has suggested that the absence of Twitch on Wii U has been based on what’s conceptually “fun.”
Talking with Polygon, Mr. Fils-Aime said that Nintendo doesn’t share the opinion that “streaming 30 minutes of gameplay by itself is a lot of fun,” especially from a consumer standpoint.
Elaborating further, Fils-Aime went on to say that the success of Mario Kart 8‘s popular Mario Kart TV feature capturing highlight reels of in-game events is fun because its “a highlight of the race”:
You can make some choices as to what parts are going to be shared. We think that makes it interesting, and obviously, the meme of the Luigi death stare is wonderful when that comes out of that type of experience. But in the end we’ve got to make sure that it’s fun.
Talking about the company’s likeminded approach to its Smash Invitational tournament, Fils-Aime spoke on the event as a means “to see how these players perform, the moves they make, you can learn something. That has value to us,” saying that such was far “different than watching Joe Blow’s 30 minute stream, which may or may not have something that’s all that interesting.
Fils-Aime gave the following concerning the company’s interest and attitudes towards YouTube’s video resources and content, as well as Nintendo’s own planned affiliate program”
What we hope is that that’s going to lead to even better content and even better monetization opportunities for the YouTube vlogger. We are going to formalize a program and we’ll announce it to the YouTube video community.
Look, in the end, what we want is we want more content like what we’re able to do with the Mega64 guys. We gave them access to information, access to our executives, access to our building with the goal of creating something fun and watchable. That video was a lot of fun and it’s been watched north of a million types. That’s the type of stuff we want to work with the video blogging community to create.
The Twitch conversation is a completely different conversation. We want to do stuff that’s going to be fun and going to be watchable. Nintendo Treehouse Live at E3 is fun and watchable. That’s the stuff we would like to continue doing with an entity like Twitch. YouTube and that content monetization is a different animal.
Nintendo’s communication with its fans continues to be a point of contention among the gaming community and it appears that Nintendo’s work towards making more of what’s “fun” for its fans is just getting started.