Candy Crush Dev: Free-To-Play Is The Future of Games

Candy Crush developer King Games’ Tommy Palm has stated that free-to-play and micro-transactions are the future of games.

Palm, in an interview with IGN, spoke about other more traditional publishers exploring the same free-to-play models that King has been able to successfully adopt.

“The micro-transaction is so strong and it’s definitely a much better model. I think all companies have to transition over to that. If you talk to many hardcore gamers, they’re not happy about it right now, but if you asked them about the long term, “Do you want to continue playing your favourite game for years to come?’ And the answer will be yes.”

Palm believes that with sensible pricing, a F2P game can become a balanced product for players to experience.

“I think for companies it is very important to find a good balance. Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it’s not too greedy.

“At King, for instance, we took the decision to make our games truly free-to-play, so you will never end up in the position where you’re forced to pay. So you can play all the way to the end without having to pay. For instance, in Candy Crush, of the players who are on the last level, more than half of them didn’t pay to get there.”

Palm used Bilzzard’s Hearthstone as a prime example of a free-to-play title that has resonated with gamers.

“Just looking at Blizzard’s Hearthstone – it’s a great example of a F2P game that is made really well, it’s well balanced, and I don’t think many people are complaining about that business model. It’s easy to see if there’s concept that is close to your heart. It works out really well.”