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Chad Gutstein To Be Machinima CEO
Gamer-focus media giant Machinima has hired Chad E. Gutstein, former Chief Operating Officer of the Ovation television network to be the next CEO for Machinima.
“Machinima is ready for the next level, and Chad has all of the unique qualities we were seeking in a new CEO to bring us there,” said Allen DeBevoise, Machinima’s Co-Founder and Chairman during a press release that was hosted by Joystiq. “His fresh and respected outlook, deep knowledge of the TV and digital business, and proven track record will all benefit Machinima as we enter our next phase of growth.”
A main reason that DeBevoise hired Gutstein was for his experience at Ovation for getting advertisers used to regular television to support online streaming content.
“I’m humbled by the opportunity and excited by the promise at Machinima,” said Gutstein. “Machinima is a pioneer in the online video space and virtually invented the MCN business model. It isn’t every day one is offered the chance to grow a global, category leading consumer TV brand with a massive and highly engaged audience. We plan to profitably grow our business with engaging original programming, nurturing the best affiliate channel partner program, and creating innovative solutions to help marketers reach our young, male and highly mobile audience.”
Machinima has been a major influence in YouTube and allowing gaming content creators to have a platform to showcase their content. Machinima has been under fire recently for Microsoft paying content creators to promote the Xbox One in a positive way. It is exciting to see what Gutstein will do with the company’s power of creating content and finding the next YouTube stars.