Sony Will Continue To Struggle With PS4 Demand Until Summer

It looks like Sony will continue to struggle with demand for its latest console well past its initial estimation, which was at the beginning of April, until this Summer.

“We’re struggling to keep up with demand,” head of Sony’s PlayStation division Andrew House told The Wall Street Journal at this year’s GDC.  “Conservatively, as we get into the early summer months, we’ll be closer to a full supply situation.”

Sony revealed earlier this month that about 6 million PS4 units have been sold thus far. The console made its debut in Sony’s home country, Japan, back in February and has sold a little over 400,00 units. Sony planned to sell 5 million units until the end of its fiscal year, March 31st. The fact that the console surpassed the company’s 5 million mark a month earlier attributes to its struggle with supply.

Sony also underestimated just how popular the PlayStation camera would become. The peripheral, which ships separately and costs $59.99, has an attach rate of 15 percent. Meaning about 900,000 units of the device have been sold thus far. It remains sold out at almost every single brick and mortar, and online stores.

For those looking to buy a PS4, the console is still available for purchase on Amazon, for now at least.

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  1. tgruver

    Nothing but a good thing for Sony right now, keeps the PS4 a hot item just as long as they can still meet some of the demand. Back to the glory days of the PS2 it seems. Good for them.

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