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Nintendo Committed To Creating Consoles

Nintendo president Satoru Iwata has explained that his company has no plans on leaving the console business, and will continue focusing on providing excellent first-party software for its systems.

Iwata wrote a letter to shareholders and investors explaining that Nintendo remains committed on developing products that appeal to a vast variety of gamers, but it will also try its best to diversify in the future.

“As the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (‘QOL’) in enjoyable ways and expand our business areas,” he writes. “What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.

“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus.

“With a platform business that improves people’s QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set ‘health’ as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business.”

Nintendo, as has been well documented, slashed the number of combined 3DS and Wii U consoles it expected to sell at the end of its fiscal year, which ends on March 31, 2014, from 2.8 million and 13.5 million respectively. Since then, Iwata has vowed, alongside other shareholders, to take pay cuts until Nintendo’s financial situation is resolved. The company is also looking into mergers and acquisition as well, but the extent of their search isn’t known.

 



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