Xbox One Receives Price Cut In The UK

Microsoft has revealed that it’ll cut the price on its next-gen home console, Xbox One, in the UK starting February 28. The price will drop from £429.99 to £399.99.

Xbox UK Marketing Director Harvey Eagle confirmed the news to various outlets, including Gamespot, that the company currently has no plans to reduce the system’s price in other territories. The Xbox One retails at $499.99 in North America.

“We are very happy with the success of Xbox One,” said Eagle to GameSpot. “It’s been our fastest-selling ever console in the UK, and I think we’ve seen already that both [the Xbox One and PS4] have been tremendously successful in a short period of time and that’s only good for the industry. We are just a few months into a generation that’s going to last for many years to come. We see this therefore as a marathon, and it’s something we’re committed to for the long haul.”

Eagle discussed the decision to reduce the price so early on in the console’s lifespan. “We’re doing this because it will generate sales, absolutely. I think it’s a great deal for people in the UK to get a next-gen machine for £399 including Kinect, including Titanfall, in the box. Yeah, it’s a great deal and hopefully lots of people will take up the offer.”

Alongside the price cut Microsoft also revealed an Xbox One Titanfall bundle that will include the game as a free download code for customers. It will also retail at  £399.99. Supplies of the bundle are heavily dependent on stock availability, with pre-orders going live today, so potential customers will do well to pre-order quickly.

Sony’s PS4 has been doing quite well commercially and has been besting the Xbox One, sales wise, since launch. It wouldn’t come as a surprise for the PS4’s success to be another reason for the early Xbox One price drop.