Xbox One Price Cut Is Not Indicative Of The Console’s Struggle

Microsoft announced earlier today that it’ll be cutting the price of the Xbox One by £30 in the United Kingdom. This has naturally led many to believe that the early price reduction might be indicative of the console’s commercial struggles in the region. However, marketing executive Harvey Eagle dismissed the notion. “No, I don’t think so,” Eagle told Metro. “For us, this is about giving UK gamers the best value that we can.”

Microsoft will release a Titanfall console bundle that will offer the game for free as a download code, all for the price of £399. The bundle contains the standard black Xbox One alongside the Kinect. The same bundle will be available in North America, but will come with the regular price tag of $499.99.

Xbox exec Yusuf Mehdi also supported Eagle’s view, stating that this new deal is more of a celebration for Titanfall’s launch more than anything.

“To celebrate the launch of Titanfall, we wanted to do something special,” he said. “For those of you who are already fans of Xbox One, we hope this will encourage more of your friends to join you on day one for Titanfall on Xbox One. If you’ve been waiting for the biggest game of the generation before purchasing your Xbox One, this special, limited time offer is perfect for you.”

The bundle, alongside Titanfall, will be available on March 11 in North America for PC and Xbox One.