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Nguyen Explains Why He Pulled Flappy Bird
Dong Nguyen, the creator of mobile hit Flappy Bird, explained that the reason why he pulled the game was because it had become an “addictive product”. The 29-year-old was interviewed by Forbes, stating that he doesn’t plan on ever bringing it back.
“Flappy Bird was designed to play in a few minutes when you are relaxed,” he said. “But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”
Nguyen did not confirm whether or not the game was raking in over $50,000 a day from ad revenues, saying “I don’t know the exact figure, but I do know it’s a lot.”
He explained that his life changed for the worse ever since Flappy Bird released. “My life has not been as comfortable as I was before,” he explained. “I couldn’t sleep. I don’t think it’s a mistake. I have thought it through.”Nguyen denied that Nintendo threatened to take the game down due to its jarring aesthetic similarity to Super Mario Bros. This decision was not down to legal terms.
He explained that despite taking this game down, he’ll continue to develop more titles. “After the success of Flappy Bird, I feel more confident, and I have freedom to do what I want to do,” he concluded.