EA Defends Battlefield 4’s Launch

Rich Hilleman, chief creative officer at Electronic Arts, has told Rock Paper Shotguns that the company understands its past mistakes, but games like Battlefield 4 have been “exceedingly successful.” Hilleman refused to acknowledge the game’s well documented poor launch, citing sales and active play.

“I think there was a lot of noise about [Battlefield 4], but some of that is a function of your surface area. The more customers you have, the more noise becomes available,” he said. “We did things wrong. We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future.

“But I’m not willing to accept–and I don’t think most of my customers are willing to say–‘it’s a bad product, I wish I didn’t buy it.’ That’s not the conversation we’re having now. I think what we’re hearing is, ‘You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems.’ Many of those problems we can fix, and we have and will.”

Hilleman credited developing for new systems as part of the problem, saying that DICE had a difficult time play testing the game on two unreleased systems. He promised that most of the game’s issues have been fixed.

He was also asked whether or not the same thing will repeat with Titanfall in which he replied, “Titanfall is made by a different organization. Respawn has very firm control of their project. Best I can do for you.”