E3 Recap: EA’s Press Conference

I’ll admit that my anticipation for EA’s conference was lukewarm. I expected Need for Speed, Battlefield, and the publisher’s sports franchises to be front and center at the conference, along with some sort of mobile gaming integration and something to do with either SimCity or The Sims 4.

Instead, EA’s E3 conference ended up being a decent production complete with a few interesting teasers and reveals.

The show kicked off with the reveal of Plants vs. Zombies: Garden Warfare, a third-person shooter taking the franchise to a whole different level it’s never seen before. The game will be coming first to Xbox One and Xbox 360 and will feature a 4-player cooperative experience.

Also, Peggle 2 was announced in one of the most animated game announcements I’ve ever seen. Sadly, nothing more was shown of the game, but I’m anxiously awaiting a trailer for PopCap’s addicting arcade game.

Titanfall got another demo at EA’s conference, and the company launched into a quick discussion about how all of EA’s games for next gen will be running on the Frostbite 3 and EA Sports Ignite engines. To show off the Frostbite engine, the company gave us a look at Dragon Age: Inquisition (complete with a targeted release of Holiday 2014) Battlefield 4’s dynamic multiplayer, and the amazing tease of Star Wars: Battlefront from developer DICE.

Need for Speed: Rivals was also announced, along with a lengthy demo giving us a glimpse of how the game’s multiplayer integration will work. Aaron Paul from Breaking Bad made an appearance on stage after the demo to give us a look at the Need for Speed film adaptation coming in Spring of 2014. Video game to movie adaptations haven’t had the best track records in the past, but who knows? Perhaps this one will blow us away. Not likely, but one can dream.

EA rolled on with their E3 conference by showing us how their dynamic EA Sports Ignite engine will impact future EA sports games such as NBA 14, FIFA 14, UFC, and Madden 25. Ideas like new physics and better agility and responsiveness from player characters were front and center for the show, but they didn’t stay focused on their sports franchises too long before jumping right into more game reveals and demos.

Alongside Battlefront, EA managed to make gamers everywhere drool when they formally announced the existence of Mirror’s Edge. It’ll come out when it’s ready, according to the teaser trailer. Take as long as you need to, EA. I’m ready for it whenever.

Overall, EA’s conference was pretty solid. Great gameplay demos for Need for Speed and Battlefield 4 showed us what the next generation will be capable of, the EA sports franchises are still going strong and are heading in a positive direction, and the teases of both Battlefield and Mirror’s Edge will make for great conversation in the coming weeks. It was somewhat disappointing that they didn’t offer anything more to those who were caught in the mess that was the launch of SimCity, but it’s understandable that they didn’t, simply because it could have potentially messed up the conference’s momentum.

Either way, it was a fair conference. And I can’t stress enough how much I want more info on Mirror’s Edge and Battlefront.