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Nintendo Claims Revenue on User-Created YouTube Videos
In an interesting turn of events, Nintendo has started claiming the revenue made on user-created YouTube videos featuring Nintendo games as the core content.
This is according to several YouTube users, who have reported that Nintendo has approached them because of their videos that use edited footage from Nintendo’s intellectual properties.
Instead of demanding the videos be taken down or blocked, Nintendo wants to place ads at the beginning and end of the respective videos, with all ad revenue going back toward the Japanese gaming juggernaut.
Their actions are protected by YouTube’s copyright guidelines, which states “Just because you purchased content doesn’t mean that you own the rights to upload it to YouTube. Even if you give the copyright owner credit, posting videos that include content you purchased may still violate copyright law.”
Nintendo had this to say on the matter:
“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a Youtube partner and as such in February 2013 we registered our copyright content in the Youtube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to, or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on Youtube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”
Nintendo’s claim will affect users that make edited works such as reviews, previews, features, and Let’s Plays, in which users feature full gameplay footage that allows the viewer to see the game in action for a prolonged amount of time.
This move comes as a highly controversial one to many, considering the fact that much of this content could easily be considered free marketing for Nintendo’s properties as a whole. But, a company’s gotta do what a company’s gotta do, and being that they do technically own the rights to the content, the move makes a fair amount of sense.