Wii U Price Cuts Not Working Claim UK Retailers

After unofficial price cuts on the Wii U, retailers are ready for the Gamecube round two.

UK retailers, including Amazon, Asda, ShopTo and GameStop recently took a hit by lowering the price of their Wii U bundles, some by up to £50.  However, those same retailers have claimed that  the new Nintendo console is still under performing, even with the new lower price.

A source at one of the retailers told industry magazine MCV“Currently Nintendo has not lost space, but their mix of sales is down. We are looking to reduce slightly but must admit their silence on strategy is deafening at the moment. They’ve got to do something otherwise it is GameCube all over again.”

ShopTo purchasing director James Rowson said the firm’s decision to cut the price of the basic Wii U system “has resulted in a smaller than desired increase in sales at this stage”.

Nintendo UK plans to meet with all of its retail partners in an attempt to ease their concern. A Ninty spokesperson told MCV: “We’ll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013. We have a strong and broad line-up of software launching this year and we look forward to updating – and exciting – our retail partners over the coming weeks.”

While you can’t just write off the Wii U after just a few months, it is certainly a troublesome time for Nintendo. They have been without a single, even average, release over the first quarter of this year. Until now at least, when they release two huge titles in the space of a week — Monster Hunter 3: Ultimate and Lego City Undercover — it’s not a clever strategy. And when is the next stellar title for the console releasing? Who knows! Everything on my release schedule is still TBA. If the company doesn’t change in the next 12 months, we could very well be faced with another console that everyone loves, but no one buys.

Micheal French of MCV gives the best advice, “Maybe now is the time for Mr. Iwata to dig deeper into Nintendo’s pockets. Not to find money to write-off Wii U, but spend on more internal development, spend again on large-scale marketing, cushion the blow of a price cut, or even simply buy something.”