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As Series Sales’ of Grand Theft Auto Hit 125 Million Rockstar Promise no Yearly Sequels
Take Two CEO, Strauss Zelnick, has revealed that sales of Rockstar’s Grand Theft Auto franchise have reached 125 million at the Credit Suisse 2012 Technology Conference as reported by GameSpot.
Zelnick went on to say he considers Grand Theft Auto to be more like James Bond than Call of Duty saying:
‘It’s our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently,’ he commented, noting that sales of Black Ops 2 have been lower than Modern Warfare 3.
“That’s never been the case with one of ours,” Zelnick stated. “Ours do better each time. Our view is it’s hard to make permanent intellectual properties if you annualise it, with the exception of sports titles. So far that’s proven to be the case. IP that is annualized eventually seems to hit the wall and we don’t want our IP to hit the wall.”
Of the series 125 million sales’ 25 million were for Grand Theft Auto IV. Take Two, which owns Rockstar, is set to release Grand Theft Auto V in spring 2013.