PlayStation Vita

Hirai: Vita Sales Near Expectations

“Worldwide, the Vita is pretty much along where we would expect it to be, maybe trending behind in certain territories,” Sony CEO Kaz Hirai told the Reuters news agency at the IFA consumer trade show in Berlin.

Hirai did not reveal in which territories Vita sales were lagging. As of the end of July sales of the Vita stood at 2.2 million worldwide.

“Back in 2006-2007 people were saying PlayStation 3 is not happening, it’s dead, but today it’s a great platform, contributes bottom line to us. You need to look back 5, 10 years for these platforms to tell whether they are successful,” he added.

Hirai became CEO of Sony in April of this year and has carried out an extensive restructuring focusing on core markets, including gaming, in an attempt to turn the embattled Japanese electronics maker around:

“This fiscal year we will halve our losses from what we made last year. We are ahead of track,” he said. He also commented on the strength of the Yen and its effects on Sony’s profits saying “the currencies are a real pain. We can complain about that, but it is the reality we have to face.”



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