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Sony: Core Gamers Will Never Leave Consoles

Shuhei Yoshida, president of Sony Worldwide Studios, has claimed that the core gaming market “will never leave gaming consoles” because “consoles are made for games.”

Speaking to GiantBomb during E3 Yoshida  said he doesn’t blame the other publishers for the slow adoption of the Vita, as “gamers play all kinds of games,” on an unprecedented number of platforms.

“It’s understandable when that happens,” he said. “It’s kind of hard for us to get as much support that we’d like to have from publishing partners.

“I always believe core gamers will never leave core gaming consoles because consoles are made for games. We believe we understand what core gamers want, and it’s our role to provide the platform for game developers to really create deeper, immersive game experiences.

“We also appreciate people playing games on smartphones, as well. I play games on my smartphone, as well. Gamers play all kinds of games. I think the smartphone and tablet casual market will continue to grow, what it’s doing is increasing the population of gamers in the world market.”

When asked if the $250 price tag was putting people off buying a Vita Yoshida acknowledged that it might be a problem “Our hardware group always work hard to try to cost reduce,” he said, “so that people who are waiting for PS Vita to eventually, in the future, become more affordable to them.”

Yoshida wouldn’t divulge when a cut might happen though saying only that there would be one “eventually.”

He also had some words for Nintendo – the interview happened just after their E3 press conference which has been widely seen as a missed opportunity:

“To me, they (Nintendo) are continuing their very family friendly approach with games for everyone style,” said Yoshida. “I see them, this time, more serious about a mature games or high-definition kinds of games, as well as network services. So it’s interesting how they will balance what they’ve been doing with something new for them that they seem to be trying to do this time.”

 



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