Wii U

E3 2012: Nintendo Stock Price Drops After Press Conference

Shares in Nintendo have fallen by nearly three per cent as the Japanese stock market reacted badly to the company’s Wii U focused media briefing at E3.

The games press has also been quick to lament what many consider a missed opportunity for the company. There had been high hopes of major software reveals with the launch of the new console coming before the end of the year.

It was also seen as Nintendo’s best and last chance to get a head start on Sony and Microsoft who are expected to launch announce their new console at E3 2013.

Investors appeared to be more impressed with Sony’s offering with its shares on the Tokyo Stock Exchange climbing 2.14 per cent overnight. They performed even better in New York, gaining 3.21 per cent.

Interestingly, shares in Ubisoft – hailed by many as the ‘winner’ of this year’s E3 – have climbed nearly five per cent since its E3 showcase which showed off impressive Assassin’s Creed 3, Far Cry 3 and Watch Dogs gameplay. Ubisoft, perhaps ironically, has heavily invested in the Wii U with tittles such as ZombiU on route to the console.

After last year’s Wii U reveal at E3 shares in Nintendo also tanked and in the days before this E3 the company’s stock price was at the lowest level since 2003 when the GameCube was on the market.