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EA and UFC Sign Multi-year, Multi-title Deal
It seems like EA Sports and UFC President Dana White have reached a big deal. While the details of the deal’s specifics are still unknown, Dana White did promise several games on a multi-year timeline. We will look forward to more news on the deal in the near future.
A new press release was sent out by EA talking about this new deal.
We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” saidAndrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”
Zuffa has licensed to EA the UFC rights previously held byTHQ, Inc.(THQI).
“We’d like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we’re excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world,” said UFC PresidentDana White. “There’s no one better at creating authentic sports videogames than EA SPORTS, and we’re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences.”
“We’ve relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties,” said THQ CEOBrian Farrell. “We’d like to thank the UFC for their great support and partnership and wish EA all the best moving forward.”