Zynga Needs More Users to Stay Afloat

It appears the casual gaming giant Zynga is currently struggling to keep the numbers up due to lackluster play. Zynga’s latest titles to launch, Hidden Chronicles and Scramble With Friends have failed to increase the amount of people playing. Compared to other more famous titles like Farmville and Castleville, which reached into the millions, the current titles have only produced a mere 710k players, well below the 5 million needed to keep the ship afloat. Has the gaming giant hit a snag in the casual market or is there more at play here?

Via Gamasutra

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