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Sony Continues to Drop Elbows on Microsoft
Andrew House is the president of Sony Computer Entertainment, and because of that, it was both curious and refreshing to see him take yet another jab at Microsoft during his presentation at Gamescom. He also took the chance to explain why Sony was reveling in their competition’s failure to extract themselves from the endless PR nightmare that Microsoft has found itself in.
“We constructed our E3 presentation because there was somehow a suspicion that the policies and approaches taken by our competition would create an industry trend in that direction,” House told The Guardian.
“Given the speculation that was happening there, it apparently became necessary for us to make a statement and say what our intent was,” he added.
Looking back, it’s amazing to see how things have swung in Sony’s favor. You’ll recall that in late May, although Microsoft’s Xbox One debut conference wasn’t completely successful, all the questions that the gaming audience had went to Sony. Players wanted to know whether or not the PS4 was going to follow in the Xbox One’s footsteps, and whether or not Sony was contemplating the same used game, always online connection, DRM policies, and game sharing requirements that Microsoft had touted. I must note the fact that these questions had already come up before the Xbox One press conference, but Sony remained silent on all fronts.
With the current climate it’s easy to see why they did. The management team isn’t made up of complete idiots. They obviously wanted to wait to see what Microsoft was going to do and how the policies would be received. There was no way that they were going to announce anything until they were sure that it would go well. And then they saw the backlash that Microsoft continues to suffer from, when they sprung to capitalize with Jack Tretton’s E3 presentation and the cute little video they released.
In the end, Andrew House’s interview reminds us that it isn’t the fact that Sony is necessarily on the consumers side. It’s that they had better business sense and outmanuevered Microsoft to win the publicity war.