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Skylanders, Black Ops II Leads Way For Activision Blizzard’s Record Setting 2012 Sales
If we truly are in a recession, somebody forgot to tell Activision Blizzard, because they continue to pull in money hand over fist. Thanks to better than expected sales for Diablo III (which is saying a lot, because sales were expected to be pretty high), and the continued success of the Call of Duty and Skylanders franchises, Activision raked in a total net revenue of $4.86 billion, up from last year’s $4.76 billion. If you are so inclined, you can check out the full suite of financial information available for the company here, but be warned,: Unless you are an Activision Blizzard shareholder, the information will probably just piss you off.
Here’s what CEO Bobby Kotick had to say about the impressive numbers:
“We are very pleased to report that Activision Blizzard delivered the best performance in its history. With better-than-expected net revenues, record operating margins and record earnings, and over $1.3 billion in operating cash flow, we continue to set the industry success bar. I would like to thank our incredibly talented employees around the world for their passion, drive and creativity, which continues to fuel our success.”
Kotick went on to add that shareholders shouldn’t expect to see similar numbers this year, but added that the company will “continue to invest in our established franchises”. Weird, that doesn’t sound like Activision at all.
Those “established franchises” will almost definitely center around the cash cows Call of Duty and Skylanders. Skylanders has sold more than 100 million toys worldwide as of January 2013, and has already eclipsed the $1 billion mark. Call of Duty: Black Ops 2 was easily 2012’s highest revenue-generating game, and pulled in over a billion dollars in the first fifteen days. Call of Duty and Skylanders were last year’s number one and number three bestselling console franchises respectively.
Diablo III and the World of Warcraft expansion Mists of Pandaria also brought in the dollars, and were the first and third ranked PC games at retail. Despite dwindling numbers and an increase in other quality MMOs, Wow still has more monthly paying subscribers than any other game, with more than 9.6 million subscribers monthly.